Instagram hashtags remain one many of the best ways to draw more attention (and participation!) on your Instagram posts through 2022.
But how do you use hashtags for Instagram? How can you identify the most relevant hashtags for you Instagram account? What hashtags are trending in the moment? Should they be included in your caption or the comments?
We’ll answer these questions, and more in our complete overview of Instagram hashtags on Stack-writer.
How Do Instagram Hashtags Are Working?
Instagram hashtags are an essential way to label and categorize your content. They then aid in helping Instagram provide your content to the right users.
With their most basic purpose The hashtags you utilize will power the search results you see on the Explore page of Instagram:
However, it doesn’t stop there. Hashtags are also used as an indication for an Instagram algorithm, meaning it can classify your content and suggest your content to people it believes will have a high interest.
That’s it… What do you think? Hashtags Are Still Working in 2022 on Instagram until 2022?
Hashtags have always been at the center of debate and debate, particularly following Instagram’s recent announcement that users should make use of 3 and 5 hashtags (more on that later).
As Instagram slowly shifts toward the semantic search engine, it will open up the possibility of a whole new world in the search engine’s ability to find content — meaning that the content in your captions or topics of your videos will be searchable too.
However, despite these major technological advancements, hashtags still function on Instagram. When paired with a solid strategy for content, they result in impressive results.
Are you ready to receive the full download on Instagram hashtags? Watch our YouTube guide today:
This is the Top 50 Most Popular Instagram Hashtags in 2022
Use of hashtags with a high amount of popularity isn’t the best way to garner greater engagement for your stories and posts, since they’re less likely be seen.
How Many Hashtags on Instagram Should You Use on your posts?
As we’ve mentioned, Instagram recently advised that creators should include between 3-5 hashtags on their posts. However, Instagram allows up to 30 per post.
This is in contrast to what we’ve been taught about how hashtags work on Instagram, but based on the new emphasis on keywords and SEO this seems to (kind kind of) look logical.
Instagram is rolling out additional «suggested» media feeds — like Instagram Reels, for instance. Instagram Reels tab for instance. But in order to provide the content suggested that’s an «good fit,» Instagram needs to be able to categorize it accurately. it. The theory? Less hashtags = more reliable self-categorization.
To test this hypothesis, Later looked at 18M+ Instagram feed posts — by comparing the number of hashtags used per post with average reach rates.
You can clearly see that using more hashtags will yield better results. The reach rate rises by 11% (from 24 35% to 24) because the number hashtags grows from one to 30.
To put it into perspective For a page with 20K followers this is an additional 2.2K accounts that are reached per post.
We also looked into whether the trend had changed when compared to 2020, however, the results were fairly constant.
So, how many hashtags should you include on Instagram? As of now it is still the best option for growing your reach and engagement for Instagram content feeds. However as Instagram expands its «suggested» feeds of content that focus on fewer, hyper-relevant hashtags could be an option worth trying.
What are the various types of Instagram Hashtags?
Before choosing hashtags to use to use in your posts It’s an excellent idea to look at the different kinds of hashtags that you can use.
This will help make sure you’re covering all bases with your hashtag strategy.
There are five main hashtag types to take into consideration:
- Location-based hashtags like #BryantPark or #LowerEastSide
Branded hashtags for events or campaigns, such as #Later or #LaterCon.
Industries hashtags used to explain your specialization, such as #SocialMediaManagers or #WeddingPlanners
Community-focused hashtags that bring your community closer, such as #VanLifeLiving , or #IAmASweatyBetty.
- Descriptive hashtags that define the contents of your post, like #WoodwickCandles or #SheaButterProducts
There’s no formula that can be used to determine how many of hashtag you should include However, keeping the various categories in mind can give useful ideas and guide your plan of action.
What are the benefits of using Hashtags on Instagram
Making use of relevant, relevant hashtags in your posts and stories is one of the most effective ways of getting noticed by new users on Instagram.
Utilizing the «right» hashtags can put you on the radar of your ideal public, even though they’ve not connected to you previously.
This can lead to greater engagement, more followers as well as more clients for your brand or business!
But it’s not the only thing. Hashtags have a myriad of uses beyond improving your discoverability. They can be used for creating a community, sourcing content from users (UGC), conducting campaigns, analyzing your audience, and so on.
It’s important to create a clear and well-designed hashtag strategyWithout one you may miss out on opportunities to optimize your account and drive engagement.
For example, check out Later’s Instagram post, which announces our most recent Linkin.bio customization:
We make use of hyper-relevant hashtags like #smallbiztools#linkinbio, #smallbiztools or #linkinbiotool within the captions so that visitors can easily locate our website’s content if they’re the lookout for a hyperlink to our bio tool.
Hashtags make it easier for people to discover your content- increasing the chance of being liked comments, shares, and saving!
How to Find the Latest Instagram Hashtags to help you develop your content strategy
The report of Later’s data shows that adding 20-30 hashtags to your Instagram content is the most effective way to increase the reach of your posts and increase engagement rates.
But how do you find the right hashtags for each post? Here are three different strategies that you can employ:
Tactic #1: Use a Hashtag Suggestion Tool like Later
Later’s Hashtag Suggestion tool is an easy way to find hashtags based on the content of your article and similar hashtags in your field.
To use the tool, put a hashtag in the tool’s search barand then hit «Suggest,» and it’ll instantly generate new hashtags, classified by relevancy
Tactic #2: Conduct Research on Instagram Explore Page Instagram Explore Page
Its Instagram Explore tab is an excellent source of ideas in your Instagram hashtag strategy.
To get the most effective results, you should search for keywords that are relevant to your content or brand and check out the «Top» results.
The posts appear to be performing well with the Instagram algorithm, so be sure to take note of the hashtags and consider whether they could work to promote your content.
Technique #3: Check Instagram Hashtag Volume using the Instagram Tag Search Tool
In the quest to find the most effective hashtags, post volume is an extremely important metric.
If a hashtag has been utilized on thousands of other posts the chances are that your post will get overshadowed by the other posts.
However If a hashtag has a handful of posts, it’s most likely that nobody is looking in Instagram’s Instagram Explore site. If you want to be a safe middle ground look for hashtags that have between 10K-200K posts.
To check a hashtag’s post volume, head to Instagram’s tag search tool on the Explore Page.
This is a great method to examine your hashtags and also give you ideas. For example, you may find a hashtag that is more specific which begins with the same keywords, but has a much healthier volume of posts.
Should You Use Hashtags for Instagram in the Caption or Comment Section?
Instagram has proven that hashtags are effective in both the caption of your post and in your comments section so it’s entirely up to you where you’d like to put them.
It is worth considering timeliness though. In case you’re posting manually hashtags in the comments section, you’ll need to do it as soon as your article is published.
TIP: If you’re using the Later Instagram tool for scheduling, then you are able to schedule the First Comment to be published at the same with your posting.
This is a great strategy to keep your caption aesthetic neat, yet benefit from the additional advantages of exposure that come with a great hashtag strategy.
Later’s First Comment tool lets you program a comment to go live at the exact time as your blog post it is available on all paid plans.
How Can Hashtags Be Utilized to Increase Likes On Instagram
With the right Instagram hashtag strategy you won’t just reach more people — but the right people for your brand or company.
Read: people who are likely to engage with your content.
Using 20-30 relevant hashtags will ensure that your posts will appear in more results in the search results of the app, increasing the chance of comments and likes.
Take Sweaty Betty, an empowering workout brand whose clients is women who have a passion for fitness.
The account makes use of the search-driven hashtag #GlobalRunningDay to attract likes and a branded hashtag for #iamasweatybetty that promotes a sense of community and connection:
The site has more than 2.5K likes (and a pretty chatty comments section! ) These hashtags for niches can be used to build an online community of runners who are like-minded aficionados and encouraging users to tap that heart!
Utilizing hashtags with care and being aware of the hashtags that your target public is actively searching to increase your reach and like number. It’s a win-win.
How to Make Time Your Instagram Hashtag Strategies
Finding 20-30 new hashtags for every post you share is a huge time-consuming task, but there are ways to make it more effective.
One way is to curate the lists with 20-30 hashtags, which are in alignment with your primary content themes, which you can quickly adjust and add to each article.
With Later’s no-cost Instagram scheduling tools, you are able to create «Saved Captions» that contain your own lists of hashtags.
They can be added to the captions of your posts (and edit them) by tapping two times!
How to Build an Effective Instagram Hashtag Strategy With Analytics
The best method to create your hashtag strategy?
Building from a solid foundation. After you’ve identified the hashtags that you’d like to use, you should start testing them , and dig into your statistics.
Monitoring the effectiveness on your social media hashtags are the most effective method to measure the effectiveness of your efforts, and can help you tweak your strategy over time.
By using Later’s Analytics tools, you’ll be in a position to track key insights about your hashtags, including an analysis of which hashtags are driving the highest number of likes and comments, as well as saves and views on the Instagram posts.
It will automatically analyze the hashtags you’re using to posts’ performance over time, giving you an overview of what’s working, and what’s not, for your account.
Hashtags are a powerful way to engage new users and expand your reach, but it takes time and effort to see the results you want to see.
If you are using 10, or 30, a consistent hashtag strategy is still one of the most efficient ways to expansion on Instagram.